Do As I Say, Not As I Sell

This CAFAM pharmacy on Ave. Septima provides a sad contradiction:

Eat your fruits and veggies, we tell you!

The windows show healthy, happy people consuming healthful fruits and vegetables. But look past the woman with the salad at what CAFAM actually sells: junk food, including soft drinks and ice cream.

Of course, it makes sense. Healthy people don't need pharmacies. And CAFAM sells obesity and diabetes medicines.

Pushing junk food makes business sense.


By Mike Ceaser, of Bogotá Bike Tours