|Camel cigarette girls on the prowl today for young victims in La Candelaria.|
Colombia signed the World Health Organization's global treaty on tobacco, which is supposed to end marketing to youth; and Camel manufacturer RJ Reynolds' own website boasts about its code supposedly safeguarding against marketing to people who are under 21, or utilizing models who are younger than 25.
So, why are these young women, whose very appearance associates smoking with youth, healthfulness, sex appeal and social success doing offering cigarettes, with their accompanying scourges of addiction, lung disease and heart attacks, in a neighborhood full of high school and university students?
Of course, the tobacco companies will swear that their marketing doesn't try to hook anybody, but only to make smokers switch brands. Who believes that?
|Camel cigarette packs in a display case (which is NOT advertising)|
beside candies on a Bogotá sidewalk.