|Archie's and the Rock'n Jazz Casino.|
It's something you find far beyond the Zona Rosa. Bogotá, including even poor neighborhoods where hardly anybody knows English, is saturated with English business names. Do people feel that a gringo title will make them more successful? Make them appear more sophisticated? Give customers more confidence in the business?
Perhaps it works for Colombians. But for someone from North America, at least for me, it all seems like cheap imitation yelling out a mentality of insecurity and inadequacy.
|Go Cycling, with, for good measure, 'Columbia'.|
|The Fuga Cafe Bike Studio.|
|Inside the Fuga the books are all in English.|
|McDonald's and Chuck e Cheese.|
|Parking, and Zara Home.|
|Seven Seven and Archie's.|
By Mike Ceaser, of Bogotá Bike Tours